brand case study
Neurospine Centre
overview
A/Prof. Chris Daly is a Gold Coast neurosurgeon and spine surgeon who specialises in minimally invasive and complex spine surgery, with advanced training in the care of brain, spine and peripheral nerve conditions. Chris began his medical career in Brisbane, prior to completing his Spine Surgery Fellowship alongside world-leading neurosurgical and orthopaedic spine surgeons in Canada. With an everlasting soft spot for the Sunshine State, Chris has since returned to life on the Gold Coast where he has now established the Neurospine Centre.
Process
Guiding the conceptual development of the Neurospine Centre brand was ‘connection to life.’ Whilst this principle is present in the logo, which visualises the connection between the brain and spine, imagery was the key driver of this motif. Emphasising the relaxed coastal lifestyle and scenery, we sought to deliver a calming brand ecosystem that instilled hope and reassurance for Chris’ patients. Steering away from a predictable warm coastal palette, the brand truly comes to life through its suite of brisk blues, which invigorate imagery and content across the site.
