delivered

Logo
Brand Look & Feel
Brand Pattern
Signage

overview

Essendon Sports Medicine is the culmination of two great mates and respected Melbourne-based health practitioners, joining forces to offer their clients more holistic treatments of sports and musculoskeletal injuries. With on-site Sports Doctors, Physiotherapists, Podiatrists and Personal Trainers, ESM’s goal is to become an established hub for sports health, wellness and performance, whilst guaranteeing their clients to feel better, faster.

process

Drawing inspiration from vintage sportswear aesthetics and leading sports brands, the Design Clinic team developed a motivational brand look and feel that aims to shift patients’ attention away from their injury and limitations, and instead towards an optimistic recovery. With ESM’s goals in mind, we created a versatile graphic device that subtly parallels the holistic nature and ‘all-round’ expertise of the practice.