brand case study
Dr Chung Won
overview
With over 10 years experience and countless surgeries to his name Dr Chung Won is just as passionate about helping his patients as the day he started. Currently performing surgeries at multiple hospitals including PAH, QE2 Jubilee, Mater, Mater Private and Greenslopes Private Hospital. With an updated practice, Dr Chung needed an identity to match the same quality.
process
A guiding thought of “Transforming waistlines and lives” helped us create a tone that was uplifting but also summed up what a Bariatric Surgeon really does. This gave us the opportunity to really concentrate on the positive life changing outcomes rather than the stereotypical measuring bands and dotted lines on stomachs. A soft, calm and uplifting colour palette helped us to make stock imagery feel unique and on brand whilst giving us the flexibility to show diagrams in a less confronting manner. Overall, the outcome perfectly tied together the precision and expertise of Dr Chung paired with the inspiring and life changing outlook he provides for his clients.
