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Website

snappaediatrics.com.au

overview

Snap Paediatrics is the practice of specialist Emergency Paediatricians, Dr Scott Schofield and Dr Nicole Bertram. Through their firsthand experience, they understood the difficulty that families face in accessing urgent care for their children. It can sometimes feel impossible to get an appointment with a GP and when you do, appointments can be too short to understand the whole problem or complete a full assessment. Sometimes, there is no other option but to take your child to the Emergency Department and deal with the drama of lengthy wait times plus the rest. Snap Paediatrics fills that gap when you need it most.

process

In the creation of Snap's brand, our goal was to craft something that not only resonated with parents but also captivated the children undergoing treatment. To achieve this, we carefully developed a range of characters infused with joyful personality. These characters not only served as a source of playful fun, they also enabled us to shed light on the various conditions treated at Snap.

The brand incorporates abstract shapes reminiscent of children's drawings, presented in a refined and sophisticated manner. Complemented by playful hero typographic headlines, a friendly sans-serif font, and a vibrant colour palette, the brand strikes an impeccable balance between professionalism and joy. It's a brand that bring smiles to both parents and children alike.