medical brand case study
Dr Haren Nandapalan
overview
Dr Nandapalan is an Australian trained Orthopaedic Surgeon with subspecialty interests and training in Shoulder, Elbow and Hand Surgery.
He specialises in arthroscopic, reconstructive and arthroplasty surgery for sports and degenerative conditions.
process
Guiding the project tone was the notion of ‘mobility and motion.’ Albeit short and simple, we felt this visualisation would embed Haren’s surgery specialties, whilst avoiding the typical literal and static depictions of sports injuries and degenerative conditions. Populating Haren’s website is soft, elegant imagery, collectively embodying a sense of movement. Pairing the visual language offered through the logo design and photographic library is a refined transitional serif that reinforces the credibility and premium care Haren offers.
